Inside the inner circle
I design digital products where structure dictates direction and aesthetics follow with intent. My work operates at the intersection of Creative Direction and Product Design, with an increasing focus on the technical build as I evolve toward Design Technology.
Structure before surface
Aesthetics must emerge from logic. If an element lacks function or a clear reason to exist, it doesn't belong. Beauty is a consequence—never a starting point.
See the whole, refine the detail
I seek to understand the system before shaping its parts. Once the direction is clear, execution becomes paramount. Precision is simply respect for the craft.
Keep what matters
Restraint creates strength; clarity allows for presence. By removing the unnecessary, what remains should feel inevitable.
Eduardo Torres
Based in Torreón, Mexico. With a background in Graphic Design, I now focus on digital products—UX/UI, brand systems, and editorial interfaces built with absolute clarity.
Most projects begin with structure. Once the foundation is set, everything else follows: hierarchy, typography, rhythm—the small decisions that define the work’s tone.
Lately, my focus has extended into the build side (Rails, Hotwire, Stimulus & CSS), bringing design and implementation into a closer, more seamless loop.
I thrive in teams that prioritize clarity, longevity, and the discipline of the craft.