The redesign moved away from static concepts to embrace the idea of a living technological organism. The new symbol is a reinterpretation of the industrial gear, transformed into a 9-node network representing the interconnection of their core technologies.
Under a 'functional morphology' concept, the logotype is capable of evolving and morphing into different shapes based on communication needs, while maintaining the structural unity of its elements.
- Synthesized the traditional 'gear' into a clean, node-based structure.
- Organic geometry featuring an abstract brain form, merging engineering with human intelligence.
- Visual system designed for adaptability (morphing) across multimedia environments.