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  • Brand Evolution
  • Systemic Design
  • Visual Architecture

9T Solutions

2024 · Lead Brand Designer

Sections
  1. 00 Context
  2. 01 Evolution & Morphology
  3. 02 Approach: Human-Centric Tech
  4. 03 Web Foundation & Modularity
  5. 04 Key Takeaways
00 · Context

9T Solutions is a technology consultancy firm that empowers companies to scale through high-complexity software architecture and advanced computational tools.

Starting from a legacy visual identity that no longer represented their technical sophistication, I took on the challenge of redesigning their global image to reflect a modern, human-centric, and highly adaptable brand.

01 · Evolution & Morphology

The redesign moved away from static concepts to embrace the idea of a living technological organism. The new symbol is a reinterpretation of the industrial gear, transformed into a 9-node network representing the interconnection of their core technologies.

Under a 'functional morphology' concept, the logotype is capable of evolving and morphing into different shapes based on communication needs, while maintaining the structural unity of its elements.

- Synthesized the traditional 'gear' into a clean, node-based structure.
- Organic geometry featuring an abstract brain form, merging engineering with human intelligence.
- Visual system designed for adaptability (morphing) across multimedia environments.

02 · Approach: Human-Centric Tech

The goal was to strike a balance between technical robustness and approachability. The new identity projects quality and simplicity, stripping away visual noise to focus on complex problem-solving.

This visual language is more than just aesthetics; it is a statement on how technology should remain flexible and evolve alongside business challenges.

03 · Web Foundation & Modularity

As a natural extension of the brand, I designed the corporate website following a modular system (rails), prioritizing scalability and web design best practices.

This project served as the firm's first digital touchpoint, where the visual identity was translated into a clear, structured, and high-standard interface to communicate the brand's value proposition.

- Interface design based on a reusable modular section architecture.
- Visual hierarchy applied to the communication of technical services.
- Web experience built to align with the new identity standards.

04 · Key Takeaways

Redesigning 9T Solutions allowed me to demonstrate how a well-executed visual identity facilitates the creation of a coherent and professional digital product.

The transition from a cluttered brand to a modular system reinforced my ability to synthesize complex concepts into functional and aesthetic digital solutions.

01 · Evolution & Morphology
02 · Approach: Human-Centric Tech
04 · Key Takeaways
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